Hi, I'm Sam - I help established coaches and therapists create profitable, aligned businesses in just 20 hours a week
ABOUT ME
I wear multiple hats with pride - Simplicity Success Coach, Business Strategist, Confidence Coach, Subconscious Rewiring Expert, and Energy Practitioner. I combine two decades of strategy and leadership experience at Fortune 500 companies with deep subconscious and energetic work. I use my expert knowledge to help established, introverted, but overwhelmed coaches and therapists, create simple, profitable businesses that fit like a glove.
My journey to simplicity started in the most complex way possible - launching my business while my son was undergoing chemotherapy and a bone marrow transplant. That same week, I received my own autoimmune disease diagnosis.
This experience taught me that success doesn't require complexity. In fact, true sustainable success flows through simplification and focusing on high-value tasks (and ditching shiny object syndrome!).
I've always found the most straightforward path to business success - no unnecessary complications, no convoluted processes. Now, I use this skill alongside deep mindset work and energy clearing to help other service-based business owners thrive… even when life is chaotic around them.
Qualifications and Experience
Certified Online Business Consultant
Certified Executive and Life Coach
Clinical Hypnotherapist
Rapid Transformational Therapist
15+ years coaching experience
5 years online business expertise
VISION
To impact millions of service-based business owners by showing the world that simplified businesses and living on your terms create generational wealth, not hustle
MISSION
To empower coaches and therapists to create sustainable wealth in a way that they love through shifting their energy, rewiring their subconscious and creating simplified strategies and systems, while nurturing themselves.
CORE VALUES
Connection
True business transformation happens when we create genuine relationships - with ourselves, our work, and our clients. I help you reconnect with your purpose and build meaningful connections that fuel sustainable growth.
Wellbeing
Health and happiness are non-negotiable. We build sustainable success that supports your whole life, not just your business.
Integrity
Every strategy, decision, and transformation starts here. I believe in honest conversations, authentic connections, and creating success that feels aligned with who you are.
Simplicity
I believe in stripping away complexity to reveal what truly works. This guides every strategy, system, and solution I create with my clients.
The Simplicity Success Formula™
Where soul meets strategy: The proven framework for established coaches and therapists to reignite their spark and create sustainable success through simplicity… working 20 hours a week.
Most business frameworks focus solely on strategy, leaving you with excellent plans but internal resistance that prevents implementation. Others concentrate on mindset work without providing the practical systems needed for sustainable growth.
The Simplicity Success Framework is different - we do it all!
By integrating four essential pillars - Space, Shift, Strategy, and Systems - this framework transforms both your inner landscape and outer business structure. It's specifically designed for established coaches and therapists who are ready to create repeatable revenue that feels aligned, not overwhelming.
SPACE
Reclaim your time and energy by clearing subconscious, energetic and business clutter, so you can trust in yourself to bring your vision to life and reconnect with your purpose
SHIFT
Step into your evolved identity and harness your unique strengths by crafting your vision, mission and values, so you can confidently create impact on your terms.
STRATEGY
Create a simple, repeatable and consistently profitable strategy that lights you up, giving you the freedom to prioritise yourself
SYSTEMS
Implement life-proof processes and automations, leveraging AI, so that you can scale your impact and income without working longer hours
Work With Me
One Week Intensive
Discover the essential shifts needed to create sustainable success by identifying your key growth opportunities and develop a simplified approach that allows you to reach your goals without sacrificing your wellbeing
4 Month Private Mentoring
Reignite your spark and create a simplified, profitable business that fits like a glove - blending subconscious rewiring with proven strategies so you can serve more, earn more and work less
“By the end of my first month working with Sam I had pitched and landed 2x speaking events in front of an ideal audience, re-aligned with my true business goals (not the ones society tells me I should have) and I signed up a $5000 client!
The breakthroughs, perspective shifts and self assurance gained is like nothing I’ve ever experienced before in the tens of thousands of dollars I’ve spent on coaching and mindset work.”