The 80/20 Principle: The Secret to a Simpler, More Profitable Coaching Business
Are you spending countless hours on tasks that aren't moving your coaching business forward? I see this all the time - talented coaches and therapists spreading themselves too thin, trying to do everything perfectly, yet feeling like they're not growing their business as much as they would like.
I learned quickly in my business that working more hours wasn't the answer. The game-changer? Understanding and applying the 80/20 principle.
Let me show you how this principle can transform your business from overwhelming to energising.
What the 80/20 Principle Really Means for Coaches
The 80/20 principle (also known as the Pareto Principle) suggests that 80% of your results come from 20% of your efforts. In coaching businesses, this means most of your revenue likely comes from a small portion of your activities, clients, or offers.
But here's what's fascinating - I've noticed that many coaches focus their energy on the 80% of activities that only generate 20% of their results. It's not their fault; we're often taught that doing more equals achieving more, but it’s not true.
Focusing your efforts on the right activities will help you grow your business exponentially while you still have time to kick back and have time for yourself and your family.
Finding Your High-Impact 20%
When I work with my clients, pne of the first thing we do is identify their most impactful activities. Here's how you can find yours;
Revenue Analysis: Look at your income sources over the past six months. Which clients or programs generated the most revenue with the least time investment?
Time Audit: Track your activities for a week. Which tasks directly led to client bookings or revenue? Which ones just kept you busy?
Client Results: Which of your offers created the most transformative results for your clients while energising rather than draining you?
Simplifying Your Business Model
Once you've identified your high-impact activities, it's time to restructure your business around them. This might mean:
Creating one (or two) signature offers that you can deliver excellently instead of juggling multiple programs
Focusing on the marketing channel that consistently brings your ideal paying clients
Streamlining your client onboarding process to save hours each week
Implementing the 80/20 Principle Daily
Start with these practical steps;
Review your calendar: Block time for your high-impact 20% activities first
Question your tasks: Before starting anything, ask if it falls into your productive 20%
Create systems: Automate or delegate the necessary but low-impact tasks
Set boundaries: Protect your energy for what truly matters in your business
Making Space for Growth
When you focus on your high-impact activities, something magical happens - you create space. Space for rest, for creativity, for being present with your family. And ironically, this space often leads to even better business results.
Remember, simplifying isn't about doing less for the sake of it. It's about being strategic with your time and energy so you can make a bigger impact while enjoying your life.
Ready to transform your business using the 80/20 principle? I'd love to help you create a simplified, sustainable business model that fits your life perfectly. Book a Strategy Call with me, and let's identify your high-impact activities together.